I’ll admit—a year ago, I didn’t even know what Pinterest was! Today, Pinterest is the biggest source of traffic to my blog. After designing a few dozen collage pins—some hits, some misses—I finally feel like I’m getting the hang of how to make Pinterest pins!
One must-have tool is PicMonkey, a streamlined, free photo editor that helps me make Pinterest pins with eye-catching text.
So, here are my 5 tips to make Pinterest pins that POP!
1. Go vertical
Long, vertical pins make for a better user experience. Pinterest stacks all of their pins vertically, and vertical pins stay on the screen longer as you scroll down. People re-pin those that stick around, so keep it vertical!
Here’s how I do it.
Choose Collage in the PicMonkey menu.
Select the photos you want to use in your pin. Then click on the layout icon, the one with three squares.
In the L-egant box, choose the collage set up you like best. I like my pins to have 3 vertical boxes, so I choose the first option, on the far left. Then, delete the remaining boxes under the big red X.
You’ll end up with this
Re-size the box to make it Pinterest friendly. Type in the dimension 564×1915 and then push lock.
Click the image icon (above layout icon) and click and drag your photos into the boxes. I usually save the middle box for descriptive text. The text should always sit on a colorful backdrop, so choose a swatch or upload your own.
Now it’s time to edit your collage!
This is where you add descriptive text and finalize the details before sharing it on Pinterest. That’s it! Now, you’ve got a vertical pin that will stay on screen longer and engage more users.
2. Make your colors pop
The color wheel is a great tool for finding a harmonious color scheme to create more attractive pins. I refer to the color wheel to find a stunning background swatch or text color to really make my pins pop. Colors really matter! Read this to find out why.
In this example using my sweet and spicy pineapple pork skewers, I use contrasting colors:
The pork and pineapples are predominantly orange and yellow in color. Looking at the color wheel, directly across the yellow and orange are the blues and violets. By using a blue swatch as the backdrop for my text, the words stand out, and the contrasting colors create harmony and balance. This pin was re-pinned many times and I owe a lot of it to the colors!
3. Choose simple, legible text
When choosing type fonts for text, remember that clear communication is the ultimate goal, so lean toward simple, clear fonts. Try to use handwritten or script fonts sparingly, as they can be hard to read on a small screen. If you do use a playful font, limit it to one or two big words only. By doing this, you will ultimately get the message across. Just keep it simple!
4. Pick key words
Key words are important when describing your pin. The better the words in your description, the bigger the reach and impression your pins will make. An easy way to find key words in Pinterest is to see what words populate as you type in the search bar. The words or phrases that show are the ones that are most frequently searched on Pinterest.
For instance, if you make a chicken dish make sure to add ‘chicken’ and ‘chicken recipes’ in your description. This will help your pin become more recognized.
5. Make your pins rich!
Ever wonder why some pins have titles that are bold and black, making them stand out more? That’s because these pins are rich—rich with metadata! This extra information (website name, website icon, source url) is pulled directly from your website and added to your pins. This increases audience engagement and keeps your pin visible!
This is definitely worth it, and very easy to do. Follow these steps from Pinterest to help set up your website for rich pins.
Pinterest can bring a lot of traffic to your website and business. So, take the time to implement these 5 tips when creating your pins. It’ll get you recognized! What do you do to make Pinterest pins that pop? Please share below. I would love to hear!
If you found this helpful, please share and re-pin!